The coffee farmers of Keoset have chosen a new logo for their products. The new design has similar elements as before, showing the hands of farmers working together to produce coffee. However, the logo now has a simpler design, bolder colours and the initials ‘KS’ in the branches of the tree, making it easier to recognise when used on packaging.
Maintaining a strong identity for Keoset coffee is one way to ensure that farmers continue to receive a premium price for their product. This is the thinking behind ‘single-origin coffee’, similar to the marketing of wine, or other drinks and foods that come from a specific geographic area and have characteristic qualities.
Keoset coffee comes from a cluster of 5 villages in Khoun District of Xieng Khouang Province. The coffee is an Arabica cultivar known as Catimor, grown under natural forest at an elevation of between 1,100 and 1,400 metres. When processed and roasted, the coffee reaches Specialty Grade A according to SCA standards. Quality experts have described the wash-processed beans as having a bright acidity, clean body and nutty flavor with notes of jasmine tea. The natural-processed coffee has more complex flavor notes including jasmine tea, pear, brown sugar and chocolate.